Don’t think building a mobile app is solely for big name brands like Walmart or Amazon. Small and midsized businesses can and should follow the mobile trend, understanding an effective mobile strategy involves more than just a mobile-friendly website.
Mobile apps are considered to be one of the most powerful tools for contacting the target audience of a business. Almost every adult has a smartphone with them at all times. Let’s go over a few ways mobile apps can help take your marketing to the next level.
1. Build a Stronger Brand
A mobile app can build brand awareness and increase customer loyalty. A mobile app can act as a billboard. It can help communicate your overall brand to customers. A beautifully designed, functional app can build off your brand. Additionally, the more people interact with your app, the sooner they will be inclined to buy your product or use your service.
2. Provide Value to Customers
Mobile apps can be a convenient way for your customers to access your product or service. Would you rather call or wave chase down a taxi, or would you rather order an Uber or Lyft? The more accessible you make yourself, the less friction you create when a customer wants to interact with your business. Through an app, you can also provide additional incentives, such as a rewards program that keep customers coming back!
3. Direct Channel
An app provides a direct means of access to your customers. When advertising through social media or other companies, you are at the mercy of their algorithms or are paying to broadcast promotions or sales. With an app of your own, you can reach out directly to customers through push notifications and in-app notifications. You’re also able to directly engage and interact with app users, resulting in a more efficient and higher quality experience for the end users.
4. Solve a Problem
Perhaps there is just a problem that can be solved with an app. Take our case study on MySupplyLive for example: Gro Alliance identified an area of improvement within their company and acted to resolve it through building an app. The MySupplyLive app has improved the overall quality of work at Gro Alliance, streamlined their operations, and saved them countless dollars.
An app may not be for every business, but it is worth an investigation. If building your own app isn’t your thing or if find information regarding your own app a little daunting, it’s okay – we are here to help! Reach out to us today with your idea!